1 00:00:00,000 --> 00:00:08,640 My guest today is Chema Amadi. He is my classmate and friend from years ago. 2 00:00:11,600 --> 00:00:19,840 High school classmate, young childhood friend from Nigeria. He currently lives in Canada. 3 00:00:19,840 --> 00:00:24,160 And he's joining me on the call today. We're buddies because we talk tech. 4 00:00:25,360 --> 00:00:30,400 I know that's his hobby. He also does a lot of other things which we're going to find out 5 00:00:30,400 --> 00:00:35,080 today. And also on the call is PM3K Studio 6 00:00:35,080 --> 00:00:39,760 agent BOT, who's going to be moderating the call, 7 00:00:39,760 --> 00:00:47,520 who's going to keep a log of how the call is progressing and make corrections and technical 8 00:00:47,520 --> 00:00:54,800 fix in in real time. Let's see how it goes. The beautiful thing is that this is my friends 9 00:00:54,800 --> 00:01:00,400 were conducting this call while we're actually testing out PM3K and its capabilities. 10 00:01:01,600 --> 00:01:09,680 My goal here is to create a product that can be either sold on the workplace marketplace 11 00:01:10,800 --> 00:01:18,960 as an add-on feature or a plug-in standalone SaaS. And that's what we're doing here today. 12 00:02:02,500 --> 00:02:10,820 So working with my current workflow, I think the most painful part is the editing part. 13 00:02:10,820 --> 00:02:15,540 You know, after having the conversation, you 14 00:02:15,540 --> 00:02:20,260 want to hand off that management of clips, 15 00:02:21,460 --> 00:02:28,260 transcribing, generating assets, whether it's for social media posts or sending out to the host. 16 00:02:28,900 --> 00:02:34,140 There's also pre-production workflow that I also 17 00:02:34,140 --> 00:02:39,380 found annoying. I want to spend more time 18 00:02:39,940 --> 00:02:45,700 reading and researching and consuming content in preparation for my 19 00:02:46,820 --> 00:02:51,540 interview or for my podcast. I want to spend the least amount of time 20 00:02:51,540 --> 00:02:58,160 doing anything else. Here's 21 00:02:58,160 --> 00:03:04,780 my guest. Hold on. Hello? 22 00:03:06,380 --> 00:03:12,540 Yeah, I'm on the call. I'm on Google Meet, waiting for you. 23 00:03:17,980 --> 00:03:20,140 Sorry. No problem. Let's see you soon. 24 00:03:55,120 --> 00:03:55,680 No, too much. 25 00:03:58,720 --> 00:03:59,280 Can you hear me? 26 00:04:02,480 --> 00:04:03,760 Let me turn the volume up. 27 00:04:08,320 --> 00:04:11,680 Try again. Okay, that's much better. 28 00:04:14,160 --> 00:04:18,160 Sorry, I was on the app waiting. I didn't see your email. 29 00:04:19,040 --> 00:04:27,840 No, it's okay. I've been trying to, you know, I'm working on tech as usual. You know how it is, 30 00:04:27,840 --> 00:04:33,920 spend a lot of time trying to create products that are something that actually solves our 31 00:04:33,920 --> 00:04:39,600 own problem and then make it scalable, see if there's someone out there that needs it, 32 00:04:39,600 --> 00:04:46,080 and if we can fill the marketplace gap, right? So I'm spending a lot of time creating 33 00:04:46,080 --> 00:04:48,320 something like that. And how have you been? 34 00:04:49,360 --> 00:04:56,480 Doing good, pushing as usual. Yeah, I'm doing good. Still trying to build my own stuff. Yeah, 35 00:04:56,480 --> 00:04:59,920 in the same shoes, right? 36 00:05:00,000 --> 00:05:02,760 She's on the AI era, right? 37 00:05:02,760 --> 00:05:05,200 So, what's so far? 38 00:05:05,200 --> 00:05:07,480 You're going to be able to walk, you know? 39 00:05:07,480 --> 00:05:11,160 Trying to balance it too. 40 00:05:11,160 --> 00:05:13,000 What's so far everything's been okay? 41 00:05:14,560 --> 00:05:15,400 How about you? 42 00:05:16,720 --> 00:05:21,720 Well, it's been a long year. 43 00:05:22,000 --> 00:05:24,720 And just like you said, 44 00:05:24,720 --> 00:05:29,440 stuck with work Monday through Friday, 60 hours a week. 45 00:05:29,440 --> 00:05:32,360 And what I'm trying to do, I believe, 46 00:05:32,360 --> 00:05:37,360 is come to a point where, you know, 47 00:05:37,360 --> 00:05:39,120 I don't need to be looking backwards 48 00:05:39,120 --> 00:05:42,160 or trying to fix what happened in the past. 49 00:05:42,160 --> 00:05:44,440 And it's more important for me to create something 50 00:05:44,440 --> 00:05:47,160 that can enable me to live the type of lifestyle 51 00:05:47,160 --> 00:05:49,880 that I want to live moving forward. 52 00:05:49,880 --> 00:05:52,120 And that type of lifestyle, the way I describe it, 53 00:05:52,120 --> 00:05:55,600 is freedom to choose where I want to go at any time. 54 00:05:55,600 --> 00:05:57,760 Freedom of time and space. 55 00:05:57,760 --> 00:05:59,800 And so, in order to achieve that, 56 00:05:59,800 --> 00:06:03,720 I believe I can't do it working in nine to five, 57 00:06:03,720 --> 00:06:06,640 which is what I'm currently doing as a day job. 58 00:06:06,640 --> 00:06:11,120 My job as a nurse manager in a cancer clinic. 59 00:06:11,120 --> 00:06:14,560 It takes up so much of my time, right? 60 00:06:14,560 --> 00:06:17,480 So, I've made several efforts, 61 00:06:17,480 --> 00:06:20,240 one of which is, you know, 62 00:06:20,240 --> 00:06:22,120 as I've talked to you over the months 63 00:06:22,120 --> 00:06:24,880 or maybe not even years is like, 64 00:06:24,880 --> 00:06:27,640 what kind of product can I create 65 00:06:27,640 --> 00:06:33,400 digitally that will allow me to generate online income? 66 00:06:33,400 --> 00:06:37,000 And I think I've reached so many types of things, 67 00:06:37,000 --> 00:06:40,160 so many products up until this time. 68 00:06:40,160 --> 00:06:43,240 Now, I finally think that I've reached that solution. 69 00:06:43,240 --> 00:06:44,240 Oh, great. 70 00:06:44,240 --> 00:06:47,440 So, I don't know how... 71 00:06:47,440 --> 00:06:49,000 Is this recorded? 72 00:06:49,000 --> 00:06:50,360 Have you seen the recording? 73 00:06:50,360 --> 00:06:51,440 I'm recording now, yeah. 74 00:06:51,440 --> 00:06:52,640 Oh, okay, okay. 75 00:06:52,640 --> 00:06:54,280 But like I said, you know, just, 76 00:06:54,280 --> 00:06:58,120 I want it to be a free conversation 77 00:06:58,120 --> 00:07:00,080 so that we can... 78 00:07:00,080 --> 00:07:03,880 And now, when I'm editing, I'll pick out the... 79 00:07:03,880 --> 00:07:04,880 Okay. 80 00:07:04,880 --> 00:07:07,320 I'll edit that and cut out the good spots 81 00:07:07,320 --> 00:07:09,120 that we can use. 82 00:07:09,120 --> 00:07:11,800 Don't worry about making any error or making any mistake. 83 00:07:11,800 --> 00:07:16,400 Just stop freely and I'll edit it eventually. 84 00:07:16,400 --> 00:07:17,400 Yes. 85 00:07:17,400 --> 00:07:20,280 So, I share the ten sentiments with you. 86 00:07:20,280 --> 00:07:23,160 A lot of people have gifts and talent 87 00:07:23,200 --> 00:07:26,000 and they're looking for ways to harness it. 88 00:07:26,000 --> 00:07:29,200 Or you can see where one is boxed into a nine to five. 89 00:07:29,200 --> 00:07:32,480 By the end of the day, the event is already tired, right? 90 00:07:32,480 --> 00:07:34,280 And that cycle keeps going on. 91 00:07:34,280 --> 00:07:38,520 And those gifts or talent are underutilized 92 00:07:38,520 --> 00:07:41,840 and it feels like the person is not making a headway. 93 00:07:41,840 --> 00:07:44,120 So, I share the ten sentiments with you. 94 00:07:44,120 --> 00:07:46,200 I've also tried a couple of things. 95 00:07:48,360 --> 00:07:52,960 I tried email marketing, tried to do it for businesses 96 00:07:52,960 --> 00:07:56,640 that tried drop shipping of different things. 97 00:07:56,640 --> 00:08:01,440 But one thing that I am working on now 98 00:08:01,440 --> 00:08:07,440 is on client acquisitions system. 99 00:08:07,440 --> 00:08:13,920 I know that every business needs leads, right? 100 00:08:13,920 --> 00:08:16,200 Leads to grow. 101 00:08:16,200 --> 00:08:20,240 So, doing that, it's usually like 102 00:08:20,240 --> 00:08:23,640 using one stone to kill two birds. 103 00:08:23,640 --> 00:08:28,640 So, using a marketing system, I'm learning different markets. 104 00:08:28,640 --> 00:08:31,320 Such a way that once you have a marketing system, 105 00:08:31,320 --> 00:08:32,560 you can run any business. 106 00:08:32,560 --> 00:08:37,480 You can put any kind of niche, any product, 107 00:08:37,480 --> 00:08:39,240 any service, right? 108 00:08:39,240 --> 00:08:42,000 Once you put it in that system, you already have a market. 109 00:08:42,000 --> 00:08:45,600 Because the biggest challenge most businesses are having 110 00:08:45,600 --> 00:08:49,240 is probably not the product, but how to market it. 111 00:08:50,120 --> 00:08:53,440 One area I would probably like us to talk about today, 112 00:08:53,440 --> 00:08:56,360 I would like to talk about is what I'm working on now, 113 00:08:56,360 --> 00:09:01,280 is a system that can get you visible 114 00:09:01,280 --> 00:09:03,720 or your brand visible on AI. 115 00:09:03,720 --> 00:09:08,160 So, people call it AEO, 116 00:09:08,160 --> 00:09:10,240 some call it AI optimization, 117 00:09:10,240 --> 00:09:14,000 terminology, some call it AI SEO, right? 118 00:09:14,000 --> 00:09:18,000 So, what that does is, 119 00:09:18,880 --> 00:09:22,880 if one position is here to be visible on AI, 120 00:09:26,320 --> 00:09:28,320 to be visible on AI, 121 00:09:28,320 --> 00:09:35,820 then any person searching, asking questions on AI 122 00:09:35,820 --> 00:09:38,140 that relates to your product or services, right? 123 00:09:38,140 --> 00:09:39,500 What AI recommends to you 124 00:09:39,500 --> 00:09:43,100 that can be a potential customer client for you? 125 00:09:44,300 --> 00:09:46,980 So, there are different ways to achieve that. 126 00:09:47,980 --> 00:09:51,980 One way is doing the normal search engine optimization, 127 00:09:51,980 --> 00:09:54,980 optimizing your website so that it becomes readable, 128 00:09:54,980 --> 00:09:58,980 both by Google and the LLMs. 129 00:10:00,000 --> 00:10:06,880 So once you make your site readable, so there 130 00:10:06,880 --> 00:10:13,760 are three key things, there are so many criteria 131 00:10:13,760 --> 00:10:18,440 you need to do, basic ones, which is 132 00:10:18,440 --> 00:10:23,120 called schema, you have the schema of your site 133 00:10:23,120 --> 00:10:28,560 and your FAQs, you have FAQs on your site and 134 00:10:28,560 --> 00:10:34,000 you have your LLM file, if you have these criteria, 135 00:10:34,000 --> 00:10:40,320 the LLM makes your site readable, the schema configures it in such a way, it's also made 136 00:10:40,320 --> 00:10:47,680 readable or it's more like translating the language of your site to be readable by the LLMs 137 00:10:48,400 --> 00:10:54,400 then there are the FAQs, so the content you're having, is it able to answer questions that people 138 00:10:54,400 --> 00:10:59,120 are asking? So those are the long topic, 139 00:10:59,120 --> 00:11:03,840 so there are the three major things that 140 00:11:05,200 --> 00:11:11,120 currently the one can fix on your website, if you're using WordPress or any website 141 00:11:11,840 --> 00:11:18,160 and that gives you the initial, that's like the basic, it gives you the foundation 142 00:11:18,160 --> 00:11:23,255 to become visible on 143 00:11:23,255 --> 00:11:28,350 AI. So, any other questions? 144 00:11:29,230 --> 00:11:35,230 Well, I'm interested in knowing if this can be automated because from what I'm 145 00:11:36,110 --> 00:11:42,030 studying and researching, it's become evident that more users want 146 00:11:42,750 --> 00:11:49,150 agentic solutions, they don't want to learn how to do the thing. If you can remember, 147 00:11:49,150 --> 00:11:53,870 not even too long ago, maybe it was Christmas last year or around that time, or even two 148 00:11:53,870 --> 00:11:58,510 years ago, we were touring around with AI 149 00:11:58,510 --> 00:12:03,150 and it seemed like it needed us to, 150 00:12:03,950 --> 00:12:06,990 it was just telling us what to do, basically say this is, 151 00:12:07,870 --> 00:12:13,790 you know, basically summarize Google results and was basically telling us how to maybe change our 152 00:12:13,790 --> 00:12:22,030 metadata, how to insert keywords, and at that time I even noticed that there were also tools 153 00:12:22,030 --> 00:12:28,510 that became available that connected different apps, like a better version of make.com, 154 00:12:28,510 --> 00:12:34,150 N8N, was it relevance that we were relevant? Well, 155 00:12:34,150 --> 00:12:39,790 fast forward 2026, this is the end of 2026, 156 00:12:41,150 --> 00:12:47,230 agents have taken over that entire stack completely. So, there's, you know, when you're 157 00:12:47,230 --> 00:12:52,830 introducing a product to the market, you're no longer trying to teach the customer, 158 00:12:52,830 --> 00:12:58,110 you're actually going to introduce a product that does the thing completely. 159 00:12:58,590 --> 00:13:06,270 Yes. So, you are 100% right, so it can be automated, right? So, to add to what you just mentioned, 160 00:13:07,070 --> 00:13:12,670 when you're working with agents, what you need is the results, you no longer need to talk about 161 00:13:12,670 --> 00:13:18,510 how it's being made, right? So, if you're working with the agents, the thing is, you will need to 162 00:13:18,510 --> 00:13:23,470 understand, you need to have a clarity on what you want to achieve, right? And if you want to 163 00:13:24,430 --> 00:13:28,030 if you want to achieve AI visibility, that is your goal, 164 00:13:28,910 --> 00:13:33,790 then you will, that will be, will I call it prompt? That's the instruction you are going to provide 165 00:13:33,790 --> 00:13:40,910 to the agent. So, the first thing is, you have what we call, you are going to, you are going to 166 00:13:40,910 --> 00:13:48,670 train your agent, right? To understand those criteria that can make you visible on AI. So, 167 00:13:48,670 --> 00:13:55,870 the agent will be, will be a specialist on AI optimization. So, the agent will have a 168 00:13:55,870 --> 00:14:04,110 skills on how to, when they go into your site, they can audit your site, right? To know what needs 169 00:14:04,110 --> 00:14:11,470 to be done to become visible. So, from the audit results, so from our tool, the tool I'm working 170 00:14:11,470 --> 00:14:19,470 with, it, when you audit the site, it will, it will show different criteria. Maybe sometimes you can 171 00:14:19,470 --> 00:14:24,670 say that your content, you need to have content because there's a lot of content missing in your, 172 00:14:25,870 --> 00:14:30,110 on your social or your online disability, online presence, you need to work on it. 173 00:14:30,110 --> 00:14:34,350 Some, it will show you things that has to do with the configuration of your website. 174 00:14:34,350 --> 00:14:43,120 So, that agent, once the agent can read that, now what it does is, the next step is, when it 175 00:14:43,120 --> 00:14:47,840 identifies the problem, the next thing is how to fix it, right? So, one of the ways the agent 176 00:14:47,840 --> 00:14:52,920 can fix it is, the agent can start 177 00:14:52,920 --> 00:14:58,000 creating things like blogs, blogs that are AI optimized. 178 00:14:58,000 --> 00:15:00,080 So, they're using the right keywords. 179 00:15:00,000 --> 00:15:08,520 So for instance, if you are a nurse, let's say you own a health or a coaching business, 180 00:15:08,520 --> 00:15:09,520 right? 181 00:15:09,520 --> 00:15:11,520 I want to be visible for diabetes. 182 00:15:11,520 --> 00:15:16,020 So the agent would be creating content or, 183 00:15:16,020 --> 00:15:20,520 yeah, will structure a content to be visible 184 00:15:20,520 --> 00:15:22,520 on diabetes, right? 185 00:15:22,520 --> 00:15:26,520 And it will also configure the LLMs, right? 186 00:15:26,520 --> 00:15:33,320 They're using the right language that will make AI understand or be able to read your content. 187 00:15:33,320 --> 00:15:40,480 So once that is done, once you're able to get a configuration, set up that process, your 188 00:15:40,480 --> 00:15:46,280 workflow, once you set up your workflow, then that becomes a repeatable process, right? 189 00:15:46,280 --> 00:15:53,880 So your own job will be to be reviewing it because if you need to tweak it or refine 190 00:15:54,440 --> 00:15:59,440 it, because those agents, yes, they have high capability, but they're not as intelligent 191 00:15:59,440 --> 00:16:00,440 as us, we humans. 192 00:16:00,440 --> 00:16:04,440 So we humans are the ones that would provide the right direction. 193 00:16:04,440 --> 00:16:09,440 So if you have an expert behind you, coaching the agents, then that does it. 194 00:16:09,440 --> 00:16:14,360 So there are a lot of agents, there is one called Hemis agents. 195 00:16:14,360 --> 00:16:19,860 One is to like Claude, Claude has 196 00:16:19,860 --> 00:16:25,360 his agent to Kajepiti, that's open AI. 197 00:16:25,360 --> 00:16:27,360 Those can also be configured. 198 00:16:27,360 --> 00:16:34,360 So it should be integrated in our software and at the back end it will automate the 199 00:16:34,360 --> 00:16:35,360 process. 200 00:16:35,360 --> 00:16:38,500 Yes, so it's doable. 201 00:16:38,500 --> 00:16:39,500 Okay. 202 00:16:39,500 --> 00:16:40,500 Let's rewind a little bit. 203 00:16:40,500 --> 00:16:45,000 What got you to this point as far, you 204 00:16:45,000 --> 00:16:49,500 know, take me back through your journey of your career, 205 00:16:49,500 --> 00:16:55,500 what got you into tech solutions, and you know, why now? 206 00:16:55,500 --> 00:16:56,500 Yes. 207 00:16:56,500 --> 00:17:03,500 So what got me to this is my career I've been into the engineering and construction 208 00:17:03,500 --> 00:17:05,500 industry, right? 209 00:17:05,500 --> 00:17:12,500 And yes, while I'm grateful for my career, but I realized that I could do a lot more. 210 00:17:12,500 --> 00:17:16,500 So similar to your story about being nine to five, not having time. 211 00:17:16,500 --> 00:17:23,500 So I wanted to create a business that would not only enable me to create value for my 212 00:17:23,500 --> 00:17:29,500 clients, but a system that can work for any individual, a medium of freedom, right? 213 00:17:29,500 --> 00:17:36,500 And one major problem most businesses are looking for is any system that can help them 214 00:17:36,500 --> 00:17:38,500 acquire customers. 215 00:17:38,500 --> 00:17:40,500 That is a growth engine. 216 00:17:40,500 --> 00:17:41,500 Okay. 217 00:17:41,500 --> 00:17:47,500 So I started with drop shipping when I was in an e-commerce business. 218 00:17:47,500 --> 00:17:53,500 I had to close that business because I was spending a lot of money on marketing. 219 00:17:53,500 --> 00:17:57,500 Some of the projects exceeded my marketing. 220 00:17:57,500 --> 00:18:01,500 My husband exceeded my revenue, right? 221 00:18:01,500 --> 00:18:04,500 So I was actually at the loss, even though it was a good business. 222 00:18:04,500 --> 00:18:09,500 So I realized that, okay, if I can't pick this one thing, I know that I would have 223 00:18:09,500 --> 00:18:10,500 a business. 224 00:18:10,500 --> 00:18:14,500 So I now went into that journey of going for coaching programs. 225 00:18:14,500 --> 00:18:16,500 I signed up with different countries. 226 00:18:16,500 --> 00:18:19,500 I did a lot of training, I did a lot of research. 227 00:18:19,500 --> 00:18:24,833 And while doing my research, I worked 228 00:18:24,833 --> 00:18:30,167 on a system that, I worked on 229 00:18:30,167 --> 00:18:35,500 an AI tool that can help you 230 00:18:35,500 --> 00:18:36,500 directly. 231 00:18:36,500 --> 00:18:39,500 So it helped to track people that are looking for your solution. 232 00:18:39,500 --> 00:18:44,500 But while doing that, I had a bit of a hiccup, a bit of a challenge. 233 00:18:44,500 --> 00:18:48,500 Eventually it worked, but the challenge was adoption. 234 00:18:48,500 --> 00:18:50,500 So it was difficult to convince people, right? 235 00:18:50,500 --> 00:18:57,500 But people were thinking that it looks a bit, it doesn't look genuine or it looks suspicious. 236 00:18:57,500 --> 00:18:59,500 So I continued my research. 237 00:18:59,500 --> 00:19:04,000 Now I now got a partnership with, I 238 00:19:04,000 --> 00:19:08,500 have a partnership with a media company, right? 239 00:19:08,500 --> 00:19:13,000 So from my journey, my journey, I realized 240 00:19:13,000 --> 00:19:17,500 that one way to get visible was using media. 241 00:19:17,500 --> 00:19:22,500 So if there are news articles talking about your product, apart from the social media, 242 00:19:22,500 --> 00:19:27,500 the mainstream media, if you have a way of getting them to talk about you, 243 00:19:27,500 --> 00:19:31,500 that can also increase your visibility and help your brand authority. 244 00:19:31,500 --> 00:19:38,500 So that was what I was working on before the era of AI now came up. 245 00:19:38,500 --> 00:19:44,500 So when AI became the intent, because what the media, the media solution I had, 246 00:19:44,500 --> 00:19:50,500 what it helps you to do is to become the same on Google, using organic content. 247 00:19:50,500 --> 00:19:54,500 So the way we do it was we'll use different formats. 248 00:19:54,500 --> 00:19:59,500 I'll do a video, I'll do a podcast, I'll do a slideshare. 249 00:20:00,050 --> 00:20:05,550 our doing news articles, blogs, right, blogs, blog articles about our business. 250 00:20:05,550 --> 00:20:09,910 So it was more like a multi-channel approach. 251 00:20:09,910 --> 00:20:17,790 So as we keep releasing those content, we'll now distribute them on mainstream media news 252 00:20:17,790 --> 00:20:25,150 sites like USA Today, Fox News, NBC News, Yahoo Finance. 253 00:20:25,150 --> 00:20:32,950 So the few clients I worked with, I noticed that as we were pushing or releasing those 254 00:20:32,950 --> 00:20:40,590 content on those news sites, that helped them become visible on the Google, right? 255 00:20:40,590 --> 00:20:46,310 So it was a way of getting both, getting online visibility using multi-approach. 256 00:20:46,310 --> 00:20:55,160 Now that was, when I got to that point, I realized, okay, I'll hit, I've gotten to 257 00:20:55,160 --> 00:21:02,720 the, to my destination, only to find out, okay, now, searches are no longer, are not just 258 00:21:02,720 --> 00:21:03,720 on Google anymore. 259 00:21:03,720 --> 00:21:09,280 A lot of people are now searching on, on the AI model, right? 260 00:21:09,280 --> 00:21:14,600 So most of the searches are basically, basically, questions. 261 00:21:14,600 --> 00:21:18,840 For instance, if you are looking for, if you want to buy a watch, you want to buy, 262 00:21:18,840 --> 00:21:26,080 if you want to buy the best, unless you want to buy the, the best quality watch, right? 263 00:21:26,080 --> 00:21:31,320 People who you tend to, if you research on Google, sometimes Google will go through 264 00:21:31,320 --> 00:21:38,040 Gemini and release the results, right, on Gemini or you search on the GPPT, the GPPT 265 00:21:38,040 --> 00:21:42,000 will recommend, and most of those searches are going to be based on questions. 266 00:21:42,000 --> 00:21:48,120 So that got us, that got me thinking and I had to go into a deeper research and 267 00:21:49,080 --> 00:21:53,320 came up with the solution of the AI of my digital solution. 268 00:21:53,320 --> 00:22:00,040 And for the, into our research or into my work in my journey, I also realized that 269 00:22:01,800 --> 00:22:08,280 the, the previous solution I had also helps you get this on AI. 270 00:22:08,280 --> 00:22:15,720 So AI can also, AI loves content, the AI, the LLMs, they love content, pushing content, 271 00:22:15,720 --> 00:22:21,160 but they also want your content to be on foster channel, foster channel. 272 00:22:21,160 --> 00:22:29,160 So a brand new business that is not the civil online, there is no followers on social media, 273 00:22:29,160 --> 00:22:35,000 they just want to start getting traffic. They can leverage on posting their content on 274 00:22:36,840 --> 00:22:41,880 site that have the authority already, popular sites that have millions of viewers, right? 275 00:22:41,880 --> 00:22:46,520 They can leverage on their online reputation to, you know, 276 00:22:46,520 --> 00:22:50,360 over time to also build their own reputation on that high visibility. 277 00:22:50,920 --> 00:22:52,360 So that's the journey I am on. 278 00:22:54,600 --> 00:22:59,560 I've also seen that it's something that can also give us freedom, right? 279 00:22:59,560 --> 00:23:04,200 In that case, as I've fixed that now, I don't have any worries of not doing any business 280 00:23:04,200 --> 00:23:10,360 because any business I have, I have a solution or a system that can grant me the disabilities 281 00:23:10,360 --> 00:23:14,840 or our work on my marketing. So that's the journey. 282 00:23:16,840 --> 00:23:22,440 That's interesting. So you did mention that the challenge of adoption 283 00:23:23,320 --> 00:23:27,800 with your initial AI tool, that you had challenges. 284 00:23:28,840 --> 00:23:33,640 What specific concerns did people have that made them find it suspicious? 285 00:23:34,520 --> 00:23:37,720 Okay. So the challenge, I walk with the AI tool. 286 00:23:38,280 --> 00:23:41,640 So that solution, okay, let me explain the solution a little bit more. 287 00:23:41,640 --> 00:23:48,040 So that solution, what it is, it has two functions. 288 00:23:48,840 --> 00:23:55,560 One is, one is able to gather the 289 00:23:55,560 --> 00:24:02,280 data of people searching on social, on global 290 00:24:02,280 --> 00:24:09,720 searching things, right? Yeah. So it's an AI search, it's an AI search solution. 291 00:24:10,280 --> 00:24:16,440 So once people are searching on those models, let's say on Google or on Amazon, 292 00:24:17,480 --> 00:24:25,640 now what it does, it just searches, what it does, it kind of intersects the keyword. 293 00:24:25,640 --> 00:24:30,520 With the keyword, we have already positioned, right, in the system. 294 00:24:31,480 --> 00:24:37,960 Now, once we get that, with the concept of my partners, right, it will now 295 00:24:40,760 --> 00:24:45,480 go to those partners and take the data they speak, your information is there. 296 00:24:45,480 --> 00:24:49,720 So if there are your contact, your email, or your address, or your phone number is there, 297 00:24:50,600 --> 00:24:56,200 now it will now help us to build a list of people searching for your solution, right? 298 00:24:56,200 --> 00:25:00,440 So that's more like a warm link. So those people, I cannot do it. 299 00:25:00,000 --> 00:25:07,000 So let's say first I have, any product I have, let me use for 300 00:25:07,000 --> 00:25:14,000 the sake of illustration, let's say I'm selling a computer, I'm selling a laptop. 301 00:25:14,000 --> 00:25:19,500 I want to know who are 302 00:25:19,500 --> 00:25:25,000 searching for Apple laptop real time. 303 00:25:25,000 --> 00:25:30,500 So the system has a busy to get the details of those such in that, then I have like 304 00:25:30,500 --> 00:25:36,000 a follow up system that will now follow up say, hey, I notice you are searching for this laptop. 305 00:25:36,000 --> 00:25:37,000 Here it is. 306 00:25:37,000 --> 00:25:38,000 Right. 307 00:25:38,000 --> 00:25:42,500 So yes, it's a good solution, but because it's something I can use 308 00:25:42,500 --> 00:25:47,000 in house, but my aim was to apply it as a service to businesses. 309 00:25:47,000 --> 00:25:48,000 Right. 310 00:25:48,000 --> 00:25:53,000 So the challenge they had was when you pull up with a potential customer, 311 00:25:53,000 --> 00:25:58,000 they will be curious to know to understand how you got the information that details. 312 00:25:58,000 --> 00:25:59,000 Right. 313 00:25:59,000 --> 00:26:00,000 Yes. 314 00:26:00,000 --> 00:26:01,000 So, yes. 315 00:26:01,000 --> 00:26:06,333 So the other one, which, which, which is also does this, when 316 00:26:06,333 --> 00:26:11,667 you run an ad on, on when you do Facebook ads or 317 00:26:11,667 --> 00:26:17,000 Google ads, you know, when people visit your site and they leave. 318 00:26:17,000 --> 00:26:20,000 You have no way of knowing who you said your site. 319 00:26:20,000 --> 00:26:24,000 You only see the, you'll see the impressions. 320 00:26:24,000 --> 00:26:25,000 Right. 321 00:26:25,000 --> 00:26:29,000 Or you see the traffic, but you don't have the information of those that visited your site. 322 00:26:29,000 --> 00:26:34,667 So the other solution were able to get those information of 323 00:26:34,667 --> 00:26:40,333 that visit your site and which you can follow up if 324 00:26:40,333 --> 00:26:46,000 you want, or you can do what we call the cost from ad. 325 00:26:46,000 --> 00:26:48,000 Targeting only those that visited the site. 326 00:26:48,000 --> 00:26:49,000 Right. 327 00:26:49,000 --> 00:26:55,000 And based on that, you also going to build your own customized algorithm. 328 00:26:55,000 --> 00:27:00,000 Because those that visit your site over time, you'll not have the details. 329 00:27:00,000 --> 00:27:02,000 You can now re-target them. 330 00:27:02,000 --> 00:27:03,000 Right. 331 00:27:03,000 --> 00:27:05,000 So that will save you money on ad spend. 332 00:27:05,000 --> 00:27:13,470 And also you are going to have a more targeted ads. 333 00:27:13,470 --> 00:27:14,470 Right. 334 00:27:14,470 --> 00:27:22,470 So that one, a lot more, that looks a lot more easier to sell. 335 00:27:22,470 --> 00:27:23,470 Right. 336 00:27:23,470 --> 00:27:26,470 Or it is a lot more realistic or more feasible. 337 00:27:26,470 --> 00:27:34,470 Because if you've visited my site already and I'm pulling up with you, I can make a reference to how or where we met. 338 00:27:34,470 --> 00:27:35,470 Right. 339 00:27:35,470 --> 00:27:41,970 So make reference to that site saying that you visited my site and I'm pulling up, you know, 340 00:27:41,970 --> 00:27:48,470 if there's any other thing you need or, you know, if you can do your service to me. 341 00:27:48,470 --> 00:27:49,470 Okay. 342 00:27:49,470 --> 00:27:57,470 So they said that AI lost content, but they also want your content to be on a trusted channel. 343 00:27:57,470 --> 00:28:04,470 Can you elaborate on how businesses can identify which platforms count as trusted channels? 344 00:28:04,470 --> 00:28:05,470 Okay. 345 00:28:05,470 --> 00:28:11,470 So AI loves content and AI, those content needs to be on trusted channel. 346 00:28:11,470 --> 00:28:12,470 Yes. 347 00:28:12,470 --> 00:28:16,970 So what I was referring to is the 348 00:28:16,970 --> 00:28:21,470 AI models loves content that are on trusted channels. 349 00:28:21,470 --> 00:28:23,470 Not the businesses. 350 00:28:23,470 --> 00:28:28,470 So for the GPT to recommend you, right, 351 00:28:28,470 --> 00:28:33,470 consistently, right, it has to cross your site. 352 00:28:33,470 --> 00:28:35,470 Cross your content. 353 00:28:35,470 --> 00:28:36,470 Right. 354 00:28:36,470 --> 00:28:43,470 So now, if your content is being posted on consistently on, let's say Yahoo Finance or Bloomberg. 355 00:28:43,470 --> 00:28:44,470 Right. 356 00:28:44,470 --> 00:28:48,470 Now, it already has cost for those sites. 357 00:28:48,470 --> 00:28:53,835 Now, if your content is consistently, so you are going to not 358 00:28:53,835 --> 00:28:59,200 leverage on the cost that those platform has built over the years. 359 00:28:59,200 --> 00:29:00,200 Right. 360 00:29:00,200 --> 00:29:08,730 And that is where AI will not start trusting your own site and not recommending your site. 361 00:29:08,730 --> 00:29:13,730 That's, that makes sense because it's like a domain authority. 362 00:29:13,730 --> 00:29:14,730 Right. 363 00:29:14,730 --> 00:29:15,730 Exactly. 364 00:29:15,730 --> 00:29:20,730 And that takes time, especially if you're a new website or even a new tool, it will 365 00:29:20,730 --> 00:29:23,730 take some time to view that organic trust. 366 00:29:23,730 --> 00:29:24,730 Exactly. 367 00:29:24,730 --> 00:29:26,730 The faster way to do it would be to run ads. 368 00:29:26,730 --> 00:29:27,730 Correct. 369 00:29:27,730 --> 00:29:28,730 Yes. 370 00:29:28,730 --> 00:29:35,730 But you know the issue with ads is, once your ad is off, you are off, right? 371 00:29:35,730 --> 00:29:37,730 The audience is not sticking. 372 00:29:37,730 --> 00:29:38,730 Exactly. 373 00:29:38,730 --> 00:29:42,730 So where are you currently now with the project? 374 00:29:42,730 --> 00:29:47,730 Is it live or is it to help people find it? 375 00:29:47,730 --> 00:29:48,730 Okay. 376 00:29:48,730 --> 00:29:51,730 So my project, my website is live. 377 00:29:51,730 --> 00:29:59,730 So at the moment, I take consultations, I do more like a custom solution. 378 00:30:00,140 --> 00:30:06,640 So my website is digitalrefine.com, so I know I 379 00:30:06,640 --> 00:30:13,140 can reach me to my website or shema.digitalrefine.com, my email. 380 00:30:13,140 --> 00:30:19,140 My website has a link to my calendar, you can book 381 00:30:19,140 --> 00:30:25,140 a call, then we can look at your business and profile solutions. 382 00:30:25,140 --> 00:30:30,643 Well, you did mention that AI adoption 383 00:30:30,643 --> 00:30:36,145 or finding the audience, we've also talked 384 00:30:36,145 --> 00:30:41,648 about organic versus running ads and the 385 00:30:41,648 --> 00:30:47,150 different pros and cons for either one of those distribution. 386 00:30:47,150 --> 00:30:53,150 What would you say the partnership that you did, what was the real impact? 387 00:30:53,150 --> 00:30:57,150 Because I know you said you have a partnership with the media company. 388 00:30:57,150 --> 00:31:01,650 So impact, yes, the real impact has been on 389 00:31:01,650 --> 00:31:06,150 our clients and also my business, others are pushing. 390 00:31:06,150 --> 00:31:11,150 So the real impact has been being able 391 00:31:11,150 --> 00:31:16,150 to get online disability organically, right, that impact. 392 00:31:16,150 --> 00:31:22,150 Now, one of our partners run that medicam, 393 00:31:22,150 --> 00:31:28,150 brandy campaign, using our tool, using the solution, 394 00:31:28,150 --> 00:31:34,150 and the overtime within a six months of consistent campaign. 395 00:31:34,150 --> 00:31:38,650 They noticed that the traffic growth 396 00:31:38,650 --> 00:31:43,150 was more than 1,800 percent growth. 397 00:31:43,150 --> 00:31:48,150 So they noticed that over time, they were having a lot of traffic 398 00:31:48,150 --> 00:31:53,150 and they started ranking high on Google and they started getting visible on AI. 399 00:31:53,150 --> 00:32:00,040 They started recommending their brand, their flexibility, right, the 400 00:32:00,040 --> 00:32:06,930 AI model started recommending their products and then led 401 00:32:06,930 --> 00:32:13,820 to more customer, more bookings and more clients, more customers. 402 00:32:13,820 --> 00:32:20,580 Well, just a brief about what I've been building. 403 00:32:20,580 --> 00:32:26,580 I've been working on overall vision is Obi-Wan University. 404 00:32:26,580 --> 00:32:29,580 It's an education platform for nursing students. 405 00:32:29,580 --> 00:32:36,080 And as I continue to iterate, I got to a point where 406 00:32:36,080 --> 00:32:42,580 I created a part of it is Obi-WanCare.com, which is nursing NCLEX prep. 407 00:32:42,580 --> 00:32:48,080 So for students who are preparing to take the NCLEX exam, 408 00:32:48,080 --> 00:32:53,580 they can get free study guides, quizzes, and for a payment. 409 00:32:53,580 --> 00:32:58,580 I have pricing tier from zero, which is 410 00:32:58,580 --> 00:33:03,580 free to $67 one time charge, $297 bootcamp. 411 00:33:03,580 --> 00:33:09,580 And it's stacked up against my competitors. 412 00:33:10,580 --> 00:33:18,580 I do recognize that the website defaulted to the agentic color preference. 413 00:33:18,580 --> 00:33:21,580 Like it just defaults to this navy blue and red for some reason. 414 00:33:21,580 --> 00:33:27,580 I don't know why, but it's just a cosmetic thing changed that I can make later. 415 00:33:27,580 --> 00:33:31,580 What I'm really proud of the site is that everything works. 416 00:33:31,580 --> 00:33:34,580 I've tested it, I've tested purchase. 417 00:33:34,580 --> 00:33:36,580 It creates an account. 418 00:33:36,580 --> 00:33:38,580 It gives you the assets that you've paid for. 419 00:33:38,580 --> 00:33:42,580 The deliverables are there, so it works just as it promises. 420 00:33:42,580 --> 00:33:49,580 So now I'm at the distribution point where we're going back to what we were talking about. 421 00:33:49,580 --> 00:33:55,580 The website is only as good as the user saw the traffic that you're having. 422 00:33:55,580 --> 00:34:02,580 So how can your product help push this forward? 423 00:34:02,580 --> 00:34:10,580 Okay, so there are so many ways we can. 424 00:34:10,580 --> 00:34:12,580 I'm time to look at the site too. 425 00:34:12,580 --> 00:34:13,580 I could share my screen. 426 00:34:13,580 --> 00:34:15,580 Okay, yeah, that would help. 427 00:34:15,580 --> 00:34:21,235 Yeah, while you're sharing, that is a very 428 00:34:21,235 --> 00:34:26,890 good product that will benefit from our system. 429 00:34:26,890 --> 00:34:32,427 First of 430 00:34:32,427 --> 00:34:37,965 all, okay, 431 00:34:37,965 --> 00:34:43,503 so this 432 00:34:43,503 --> 00:34:49,040 is the product here. 433 00:34:49,040 --> 00:34:54,560 I was very careful not to put any copy or 434 00:34:54,560 --> 00:35:00,080 any words that I can't back up or I can't vary. 435 00:35:00,000 --> 00:35:06,880 Because this is a professional product, and I want it to be professional and legal, so 436 00:35:06,880 --> 00:35:12,440 I have my terms of service, I have 437 00:35:12,440 --> 00:35:18,000 my privacy documentation, you can get a free checklist, 438 00:35:18,000 --> 00:35:26,940 and I have it connected to, so this one right here, it's that AI tutor, I also connected 439 00:35:27,100 --> 00:35:31,260 to an AI that can answer your questions in real time. 440 00:35:34,940 --> 00:35:39,520 And for more, for an extra price, you 441 00:35:39,520 --> 00:35:44,100 can unlock more, you'll answer more questions for you. 442 00:35:44,100 --> 00:35:51,140 Also to float around, so I created this button right here, so it's ubiquitous, it's there all the 443 00:35:51,140 --> 00:35:59,460 time when you can, my idea is to eventually get it to be native, agentic, so it can be as an MCP 444 00:35:59,460 --> 00:36:04,340 or a CLI, or it can even be just a 445 00:36:04,340 --> 00:36:09,220 small scale on agentic harness. I know you mentioned using 446 00:36:09,220 --> 00:36:15,515 Hermes, did you actually use Hermes and test it out? 447 00:36:15,515 --> 00:36:21,810 So the Hermes, you know Hermes is as good as 448 00:36:23,890 --> 00:36:30,250 how you train your agents, right? Yeah, so the 449 00:36:30,250 --> 00:36:36,610 solution, our own solution, how it's going to help 450 00:36:36,610 --> 00:36:42,370 yours, so the Hermes is what I use at the back end, that's what I use at the back end, 451 00:36:43,090 --> 00:36:49,050 yeah, that's mine. But for your product, the 452 00:36:49,050 --> 00:36:55,010 solution is one major thing that will help you, 453 00:36:58,160 --> 00:37:05,120 one major thing that will help you get a good share of the market from the competitors is content. 454 00:37:05,840 --> 00:37:11,147 Okay, now we can, we can 455 00:37:11,147 --> 00:37:16,453 create, we can use six different 456 00:37:16,453 --> 00:37:21,760 mediums to produce content for you 457 00:37:23,200 --> 00:37:29,920 and distribute them on those major websites, right? And the content we're going to distribute 458 00:37:29,920 --> 00:37:34,840 is going to be AI readable, AI readable 459 00:37:34,840 --> 00:37:39,760 content or AI optimized, sorry AI optimized content, okay? 460 00:37:41,360 --> 00:37:49,200 So what we're trying to do is to give the AI the impression that this is coming from a place 461 00:37:49,200 --> 00:37:54,040 of authority, right? You are an expert in this field, 462 00:37:54,040 --> 00:37:58,880 or you know, and what we are going to do 463 00:37:58,880 --> 00:38:03,520 is probably going to be different from what your competitors are doing. So that will give you 464 00:38:03,520 --> 00:38:08,320 what we call the first mover advantage, right? Because as you are going there, you're going 465 00:38:08,320 --> 00:38:13,960 to get a share of your traffic. Now, so there 466 00:38:13,960 --> 00:38:19,600 are two aspects to it. Number one is the normal 467 00:38:19,600 --> 00:38:25,600 regular social media content, right? You can, 468 00:38:25,600 --> 00:38:31,600 or we can do daily educational content on 469 00:38:33,680 --> 00:38:38,560 on how to get certified, how to become a certified nurse in North America, right? 470 00:38:39,440 --> 00:38:46,000 Now you have to define the audience, the audience of people, maybe probably new immigrants or 471 00:38:46,000 --> 00:38:53,420 students or professionals that are trying to speak into their career, different kind of content 472 00:38:53,420 --> 00:39:01,100 that are educational based. Those content will help you to then disability. That's the normal 473 00:39:01,100 --> 00:39:08,620 social media content. Then the major thing that will help to give you more disability is 474 00:39:10,060 --> 00:39:15,180 the content that we're going to distribute on the new sites, okay? We're going to do 475 00:39:15,740 --> 00:39:20,420 a blog post. We're going to write news 476 00:39:20,420 --> 00:39:25,100 articles, we'll do podcasts, we'll do videos, we'll use 477 00:39:25,100 --> 00:39:31,180 slides here, our agribusiness for graphics. Now, once we do that, we are now 478 00:39:32,620 --> 00:39:37,980 distributing them on close to 3 to 400 new sites. They are all going to talk about your brand, 479 00:39:38,940 --> 00:39:44,660 right? As to new sites like Pop Health 480 00:39:44,660 --> 00:39:50,380 or Medical News site, right? We are talking about 481 00:39:50,380 --> 00:39:58,860 this. Educational news site. Even the non-medicine news site like NBC News, Fox News, USA Today, right? 482 00:40:00,340 --> 00:40:05,020 We are also going to distribute the videos 483 00:40:05,020 --> 00:40:09,700 that will be posted on YouTube, on different 484 00:40:09,700 --> 00:40:13,900 popular videos channels, right? 485 00:40:13,900 --> 00:40:18,340 The podcast, we are going to distribute that on board, so what we are doing is a YouTube 486 00:40:18,340 --> 00:40:19,340 called OmniChannel. 487 00:40:19,340 --> 00:40:27,420 As the AI models on Google, once they see that your content are coming from different 488 00:40:27,420 --> 00:40:29,420 sources, right? 489 00:40:29,460 --> 00:40:33,940 That will give you a boost in your visibility. 490 00:40:33,940 --> 00:40:39,460 At some point, they will start promoting your content. 491 00:40:39,460 --> 00:40:43,980 They are already going to start pushing your content, even to audience that are not your 492 00:40:43,980 --> 00:40:46,420 followers or that are not within your radar. 493 00:40:46,420 --> 00:40:48,940 They will not start promoting that whatever you have. 494 00:40:48,940 --> 00:40:53,460 But the initial work has to be done, and it's consistently for six months. 495 00:40:53,460 --> 00:40:57,460 I recommend usually six months of consistency. 496 00:40:57,500 --> 00:41:03,260 Then what would not happen is people will not start visiting your site. 497 00:41:03,260 --> 00:41:08,260 You need to have a tool to monitor the traffic on your site, right? 498 00:41:08,260 --> 00:41:10,500 So that's how you try the performance. 499 00:41:10,500 --> 00:41:16,260 So you will see a boost on the visitors on your site. 500 00:41:16,260 --> 00:41:20,900 Now, the conversion will not depend on your site, right? 501 00:41:20,900 --> 00:41:24,940 So that also will be testing if your site has a good conversion rate. 502 00:41:24,940 --> 00:41:30,420 If it is not converted, then you can refine it until it starts converting. 503 00:41:30,420 --> 00:41:34,420 So that's how it's going to work here. 504 00:41:34,420 --> 00:41:38,620 Then what happens is, over time, you will now run a test on TransGPT, right? 505 00:41:38,620 --> 00:41:42,980 You will start, what is the top-end class? 506 00:41:42,980 --> 00:41:49,060 What is the top-end class training or coaching program, right? 507 00:41:49,060 --> 00:41:53,060 Over time, you will not start seeing TransGPT start recommending. 508 00:41:53,060 --> 00:42:01,980 Once you start recommending your brand, then that is going to be a plus for you, right? 509 00:42:01,980 --> 00:42:05,980 And even when you are going for speaking events and co-op, 510 00:42:05,980 --> 00:42:09,980 imagine going into a hall of audience, and you tell them, 511 00:42:09,980 --> 00:42:15,340 go to TransGPT and search for top-end class training center, 512 00:42:15,340 --> 00:42:16,740 and they recommend your product. 513 00:42:16,740 --> 00:42:18,420 That means, right? 514 00:42:18,420 --> 00:42:20,220 That will give you instant trust. 515 00:42:20,220 --> 00:42:22,820 It will give you instant authority. 516 00:42:22,820 --> 00:42:30,980 Then the other thing is, on your website, you are going to now put as featured by those news sites. 517 00:42:30,980 --> 00:42:32,980 You are going to put the link to the news site. 518 00:42:32,980 --> 00:42:37,460 So when somebody goes to your site and click on it, 519 00:42:37,460 --> 00:42:43,500 they will see that for real, a news site has talked about your brand. 520 00:42:43,500 --> 00:42:50,540 So those are things that will give you organic traffic, right? 521 00:42:53,030 --> 00:42:56,390 Yeah, I like that strategy. 522 00:42:56,390 --> 00:43:02,990 I do have to ask, because I am currently using this product called POSTIS. 523 00:43:02,990 --> 00:43:09,990 And I don't know if you've heard of POSTIS, but POSTIS is one of your competitors.